Marketing and business development activities within the Professional Services sector are complex, challenging processes that require internal collaboration and tools that support consistent, high-quality execution of public-facing materials.

With RubyLaw, the ability to work together, manage professional experience, and produce compelling proposals from a single source of record is possible, reliable, and easy. Either paired with RubyLaw Content, or as standalone solutions, RubyLaw Experience and RubyLaw Proposals help marketing and business development teams to work more efficiently and productively.

RubyLaw Experience & Credential Manager

Whether to showcase experience on your website or to attach relevant information to a proposal, RubyLaw Experience integrates seamlessly with other back-end systems to enable your marketing and business development teams to surface and showcase credentials in a timely and appropriate manner.

Intuitive Experience Database Management

While there’s a common set of content attributed to a legal matter for marketing purposes, enterprises differ in what content they manage, how that content is kept current and accurate, and what third-party systems (if any) these matters are integrated with. Out-of-the-box, RubyLaw Experience includes working with our team to discover these details and customize specific fieldsets to the requirements of the firm, accounting for both website and proposal output.

Structured Data Guides Efficient Content Entry

Firm matters are modeled based on specific client requirements and managed in RubyLaw to ensure content is entered accurately, modified with ease, and accessible for a variety of uses.

RubyLaw 360°

Sophisticated, but easy-to-use, RubyLaw Experience makes it simple for RubyLaw administrators to cross-reference content to a cross-section of attorneys, offices, practices, regions, industries, and publications. Referenced information can be included in web and proposal output, and used to find and include more obscure matters for future business development initiatives. RubyLaw Connector, our REST-based API ensures this content can be accessed by third-party applications and intranet portals in the future.

RubyLaw Proposals 

RubyLaw Proposals gives your marketing and business development teams power to leverage key content and brand assets to produce consistent yet flexible proposals in Microsoft Word format. Centralizing your web and proposal content management within RubyLaw means that proposals always contain the most recent versions of team member bios, news, publications, and practice descriptions.

This streamlines the business development process, while ensuring that final touches to content are managed in accordance with existing workflows (to which most attorneys are accustomed).

Branded Proposal Delivery

Final, approved content is presented with consistent formatting and styling in a custom-designed and branded proposal template, making certain that each proposal conveys not just firm expertise, but accurate reflections of your brand to clients and prospects, without requiring external production or design assistance.

Focused Proposal Development and Generation

RubyLaw users can quickly add, edit, and duplicate content and entire proposals to address new opportunities and leverage work previously completed and approved, while tracking status and collaborating with other authors. RubyLaw also provides means for storing, tracking, and serving up key questions that are frequently asked by prospects, so as to expedite response times to RFPs and to enable your firm to focus on enhancing the quality of your proposals.

Microsoft Word Export

RubyLaw effectively combines key content types, including private, proposal-only content, into a professionally designed, exported Word document for final editing.

Workflow Support

Like website content, RubyLaw tracks content revisions and can support approvals processes for proposal development and optimal team workflow. This enables team members to share, approve, reject, and ensure established protocols are followed and final outputs are agreed-upon and meet firm standards.

RubyLaw Documents 

In addition to our back-end solution, we also offer RubyLaw Documents, a front-end solution that enables internal and external audiences to export PDFs from your website. Permissions can be customized to allow or restrict access according to your preferences.

Visit RubyLaw.com to schedule a demo today!